From the journal
Notes from the studio floor.
Short, practical writing on branding, print and web, pulled straight from projects we have shipped. No filler, just what actually mattered.
Brochure Design
Why your brochure needs a hierarchy, not just a headline
A strong headline gets someone to look. A clear hierarchy gets them to keep reading. Here is how we structure a page so both jobs get done.
Read the piece
Logo Design
The logo test we run before any design leaves the studio
Shrink it, print it in black, put it next to a competitor. If a mark survives all three, it is ready. If not, it goes back to the board.
Flyer Design
Five seconds is all a flyer gets, so make them count
Most flyers try to say everything at once and end up saying nothing. We look at what to cut before we look at what to add.
Start a project
Tell us what you're building.
Send the brief, however rough. We'll come back with a plan, a price and a straight answer on timing.